Why do bugs still slip through into production despite intensive automated testing? Why do common test automation approaches fail?

We automate tests based on technical feasibility rather than actual testing needs. Our frameworks force us to test applications in isolation. Yet users don’t distinguish between applications or technologies – they interact with systems from a use case perspective, spanning multiple applications, such as making a payment through e-banking.

While customer-centricity has become standard practice in almost every business department, test automation lags behind. It’s time to adopt your customers’ perspective in every sprint, even daily, ensuring the entire user journey works as expected – regardless of the underlying technology.

This approach not only prevents production defects but demonstrably improves application quality and increases both customer and employee satisfaction.

Learn what digital testing means and how it breaks down system barriers by applying natural user behavior in day-to-day automation.

Using this method, we’ve successfully implemented customer-centric automated testing for credit card transactions, fraud detection, medical devices, and SAP workflows – all with a unified approach. Yes, AI plays a role, but it’s not the main focus.