Global Head of Solution Management & Global Head of Digital Design & Experience Testing
Biography
Fabian Deuber is the Global Head of Solution Management at Roche Diagnostics. His team drives the integration between R&D and Business, ensuring that Roche solutions are customer-centric and deliver value across the entire Diagnostics ecosystem. He lives by the principle of “being the customer before the customer,” connecting people, teams, and capabilities to enable seamless collaboration from concept to market. With a background in Chemistry and an analytical, hands-on mindset, he brings structure, curiosity, and empathy to transforming complex challenges into practical, real-world solutions.
Customer Zero – Perfecting the Experience Before It’s Airborne
What do aviation and diagnostics have in common?
There’s no such thing as a harmless mistake.
A misplaced alert, a confusing step, a subtle ergonomic miss or even a small bug can have drastic real-world consequences.
Continuous testing keeps those moments from reaching the people who rely on us the most: Patients.
As AI and immersive technologies reshape our systems, we’ve built the CX Lab, a space where digital design and physical validation come together from day one. Using immersive simulations and digital experience twins, we test the entire user journey before a single component is built.
This approach culminates in our “Customer Zero” Integration Lab, our ‘customer-before-the-customer’, for final, real-world validation.
Join us to see how we define quality and pioneer change in a space where reliability is critical and customer Trust is everything.
