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itopia

Immanuel Luhn

Immanuel Luhn

Biography.

Immanuel Luhn is a Data & AI Transformation Leader with over a decade of experience driving measurable business impact across banking, finance, and technology. As Principal at itopia AG, he advises C-level leaders on data and AI strategy, governance, and monetization. Previously, he led Data Analytics & Customer Insights at Cembra Money Bank and headed the AI practice at IBM Consulting Switzerland. Immanuel also lectures on AI Management at Kalaidos University, focusing on responsible AI, data strategy, and digital transformation.

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From Business Relevance to Test Data Intelligence – AI as a Strategic Enabler

In complex domains like banking and insurance, where long-term customer trust and relationships are essential, a key challenge lies in designing business-relevant use cases and test data that reflect the real complexity of customer interactions.
Personas serve as focal points for business goals — representing both typical and aspirational customer types across products, channels, and services.
Yet, the link between these business expectations and the technical implementation at data and system level is often missing.
By combining data modeling with AI, this gap can be closed:
AI enables us to describe personas in natural language and translate it into structured, synthetic test data – including e.g. plausible income, transactions, or credit profiles.
This bridges the gap between business logic and data reality, enabling automated, compliant and meaningful test scenarios.
A session for everyone who wants to make testing not just faster, but smarter.

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