In this panel discussion, we explore how a small yet globally connected Sky Switzerland tackles the challenge of delivering a highly available service across a multitude of platforms—while competing with established industry giants like Netflix. We’ll delve into current testing strategies, from manual and exploratory testing to automated and crowdsourced QA, and examine how AI, cloud-native testing, and holistic test automation can drive quality forward. Join us to discover best practices, exchange insights on next steps in the ever-evolving testing landscape, and learn how even the smallest teams can chart an efficient path to top-tier quality.