Marianne Charaf

Partner

Biography.

Marianne Charaf is Partner at itopia AG with over 15 years of experience in data and digital transformation across banking, insurance, and the public sector. With a PhD in Business Informatics, she is a leading professional at the intersection of business and technology. Marianne brings deep expertise in core system transformations, CRM, customer experience, data & analytics and enterprise architecture, focusing on how AI and data-driven models can make digital transformations both meaningful and business-centered.

Talk.

From Business Relevance to Test Data Intelligence – AI as a Strategic Enabler

In complex domains like banking and insurance, where long-term customer trust and relationships are essential, a key challenge lies in designing business-relevant use cases and test data that reflect the real complexity of customer interactions.
Personas serve as focal points for business goals — representing both typical and aspirational customer types across products, channels, and services.
Yet, the link between these business expectations and the technical implementation at data and system level is often missing.
By combining data modeling with AI, this gap can be closed:
AI enables us to describe personas in natural language and translate it into structured, synthetic test data – including e.g. plausible income, transactions, or credit profiles.
This bridges the gap between business logic and data reality, enabling automated, compliant and meaningful test scenarios.
A session for everyone who wants to make testing not just faster, but smarter.

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